I have never really been interested in Benjamin Franklin, the revolutionary war, or American history for that matter. Of course, like all children in America, I was taught about the most notable events related to the revolutionary war like the signing of the declaration of independence, the Boston tea party, the Boston massacre, and the constitutional convention. However, I had little to no emotional connection to these events in my nation’s history. As a small child, they served as abstract pieces of knowledge whose only use was as content for the next week’s exam. Perhaps I had this mentality because, for all of my life, I had lived in America and enjoyed her privileges and freedoms. I had known no other way of life and considered democracy the undisputed standard. It was therefore on a whim that I began reading Benjamin Franklin: An American Life by Walter Isaacson.
I enjoyed Walter Isaacson’s biography of Einstein and I thought that this book would be a wonderful diversion to keep me from going insane while my friends are having fun in college and I’m stuck waiting to leave for London. I am pleased to tell the reader that this biography has been more than a simple “diversion.” It has been a fascinating look into the life and time period in which one of the most well known founding fathers was born. This book has certainly kindled my interest in American history and the development of America’s political system. I was awed by how relevant Benjamin Franklin’s life story continues to be even after more than 200 years. For the, the aspiring businessman, public servant, scientist, diplomat, or humanitarian, this biography is a fast and meaningful read that is well worth your time. What follows are my thoughts and reflections on the book and what it has meant to me.
I’d like to start with a quote from Ben Franklin’s writings that, until a few months ago, ran directly counter to my own life philosophy. “The good men may do separately is small compared with what they may do collectively.”
If you were talking to a younger me, I would be inclined to say, of course in the most respectful manner, “BULLSHIT!!” Ever since I was little, I have been averse to group endeavors. I hated group projects. It was the bickering, the laziness of the less-motivated members, the difficulty of having your voice heard, the notion that I would likely not secure the outcome I envisioned because of difference of opinion, and the fact that if the project did turn out well, the less productive and undeserving members of the group would share in the reward. For this reason, I always supported individual assignments. In my life outside school, it is of no big surprise that I winded up devoting my time to individual activities like tennis, fencing, chess, and writing. In these activities, you had one opponent and if you failed to succeed, the blame was fully your own. If you did succeed, you didn’t have to share the spoils.
As you can see, Mr. Benjamin Franklin had a very different philosophy. Where I am contemptuous of humanity, hating of “the crowd,” and filled with weariness from small talk and the general social scene, Benjamin Franklin had a great love for humanity and believed in the wisdom of the general masses. He addressed his fellow man with consideration, an alert mind, and congeniality. Where I am sometimes somber, surly, and untrusting, he was jovial, light hearted, and met new acquaintances with an open heart (even though he failed to form many deep and meaningful relationships…more so with men than woman). Although Benjamin Franklin is world renown for his individual efforts, it was his ability to foster cooperation and manage others that secured his mark on history.
When I was younger, I would scoff at this behavior. My father always told me to smile at strangers, even if I may never meet them again. I dismissed this as Christian virtue that would not be rewarded in the kingdom of heaven because I don’t believe in heaven. I saw no reason to be jovial when ordering a sandwich from a 10 dollar an hour teenager or expel some positive energy to make someone else’s day a little bit brighter. Why would I do that? It’s illogical and against my nature. I’m not outgoing and amiable like my father and I’m happy the way I am. Well, this book provided an answer to that question.
The simple answer is this: people are more willing to help you when they like you. If there is one thing I can attribute to the remarkable success that Benjamin Franklin achieved as a businessman, politician, philosopher, and diplomat, it was the fact that everyone he met wanted to help him and be around him because he gave them so much joy both intellectually and emotionally. In short, he was good company and provided good conversation. If you read his biography, you will see this most clearly when he begins his business as a printer. I am now beginning to understand why business is people. It’s not just forming relationships with your customers, but also with other businessmen. The world is not logical. It is emotional. People who like you will be more likely to help you and buy from you.
Now, obviously because of his discoveries regarding electricity, Benjamin Franklin was already well known throughout the world. However, it was in fact his personality that made the public love him. His “public image” was more celebrity than his scientific discoveries. One might argue that it is because of his celebrity that the world seemed to give him the resources to succeed, but I argue that it was in fact his personality. His scientific discoveries came later in life. During the early years people still wanted to help him and be his friend and this is because of his temperament and the way he in which he conducted himself.
What has this taught me? Reputation is incredibly important, not only among friends, but also especially when you become a public figure. Benjamin Franklin wasn’t just good at winning friends, he had the ability to create a public image (that wasn’t completely representative of his personality, but definitely had elements), and because of this positive reputation/public image, people who hadn’t even met him felt like they knew him and were willing to go out of their way to help him or support his causes. This lesson makes me think of Warren Buffet and his reputation/public image of being down to earth, a pragmatic and intelligent investor, honest, and humble. This reputation is incredibly important to his success in dealing with new businessmen and the government (think Solomon brothers). I have never thought of a person’s reputation as being similar to a product’s brand, but now I clearly see the importance and likeness.
I mentioned that Benjamin Franklin had the incredible ability to win friends and foster cooperation. One notable way he did this is through his use of argumentation. Instead of favoring direct confrontation, he often used the Socratic method of questioning and indirection. He believed that “proving” someone wrong would only serve to make them feel stupid and therefore resentful and angry. By helping someone come to the conclusion on their own, it preserved their dignity and it made them more likely that they would not abhor you at the end of the process.
I think that a large reason why Benjamin Franklin was so good at making other people like him is that he genuinely cared about humanity and wanted to improve society. This is clearly seen through his number of public projects (volunteer fire fighters, street cleaning, etc). Although he motivated out of his belief that the best way to serve god was to doing good to your fellow man, I also just think it was in his nature. Not only did people like how he made them feel through his friendly, witty, and flirty demeanor, but they liked the ideals he stood for.
As a side note, after realizing that Benjamin Franklin was such a celebrity in his and our time because of his ability to make people like him, it makes me wonder how incredible of a public image Jesus crafted. I doubt that his true personality was completely incorporated by the values we now think of when we hear his name. Just like Benjamin Franklin, I’m willing to bet that people liked Jesus for the way he made them feel and for his set of values. It makes me wonder what he was like he was a man, beneath the public image. Looking back at how influential he has been, it might be fair to say that Jesus was the greatest public relations man of human history.
The one thing I did not like about Benjamin Franklin was the way he treated his wife. He was very cold, almost to the point of being cruel towards her last days. She was clearly a wife of companionship who he didn’t love and he didn’t spend much time with her at all (spent a lot of time traveling in Europe. He didn’t have sex with other women, but flirted a hell of a lot). Also, it’s really interesting that the majority of his deeper emotional relationships were with women. His relationships with men were more of an intellectual nature. That’s similar to myself.
Side note: I find it very interesting that he didn’t believe in God. I didn’t realize that atheism existed then. Granted, he probably wouldn’t label himself as an atheist, but he certainly didn’t believe in the Christian form of god because it was irrational.
Benjamin Franklin stood for the middle class values of frugality, industry, and an aversion to elitist birth right ruling. He believed in an America where anyone who worked hard could rise through the social ranks as he did. His values are a strong part of our American image to this day. It was really cool to learn about Franklin’s contemporaries like Hume, Adam Smith, and Rousseau. In addition, I really liked learning about the different personalities of the founding fathers. I plan to incorporate his winning friends principles into my life. Lastly, I think that the best way to study history is through biographies because it’s so much more interesting! I think that Benjamin Franklin was truly a great self-made man. I hope one day to be considered a great self-made man even if it is in no way on the scale of him.
Quotes
“His secret for how to win friends and influence people read like an early Dale Carnegie course: ‘Would you win the hearts of others, you must not seem to vie with them, but to admire them. Give them every opportunity of displaying their own qualifications, and when you have indulged their vanity, they will praise you in turn and prefer you above others…Such is the vanity of mankind that minding what others say is a much surer way of pleasing them than talking well ourselves.’”
“Out of this arose a vision of America as a nation where people, whatever their birth or social class, could rise (as he did) to wealth and status based on their willingness to be industrious and cultivate their virtues.”
“Franklin, however, was no Malthusian pessimist. He believed that, at least in America, increased productivity would keep ahead of population growth, thus making everyone better off as the country grew.”
“When a man’s actions are just and honorable, the more they are known, the more his reputation is increased and established.”